April 2, 2024


Speechless. I had no words. That was my sentiment late last week.

Late last year, I led a two day LEGO® SERIOUS PLAY® Strategy Workshop with the senior leadership team from Trench Group. The goal of the workshop was to build the business strategy for 2024. The leaders wanted something that encouraged diversity of thought, collaboration and creativity. It was a resounding success. 🙌🏻 Read Wilson, the CFO's reflections: https://www.linkedin.com/feed/update/urn:li:activity:7137873754977697792

Whenever I consult with potential LEGO® SERIOUS PLAY® clients, I always encourage them to keep the LEGO® builds (if budget allows). 🧱 It serves as a powerful reminder of the work that was done. The leadership team was onboard and committed to creating a “LEGO® SERIOUS PLAY® city.” 🤩

I was invited by the CFO to attend their special unveiling of the LEGO® SERIOUS PLAY® city last week for their staff. It was SO special. Words don’t do justice to what I saw. I felt grateful to be invited back for it. 🙏🏼

The CFO unveiled a visual mural of their 2024 strategy and then, did a second unveiling of the LEGO® SERIOUS PLAY® city. This the underpinning of how that strategy came to be. That's the work we did together.

The team at Trench Group built a custom plexiglass enclosure and table for the LEGO® SERIOUS PLAY® builds, plaques for each strategic pillar, custom track LED lighting, a powered LEGO® coil and other decorative LEGO® elements to make it truly Canadian. It was breathtaking. 🤯 I was speechless.

I knew in that moment, I was going to do my best to capture and share the incredible work by this team because I hope it serves as inspiration to you to see what's possible. 👀

Everyone stood with huge smiles on their faces. 😁 They looked carefully into the enclosure and read the plaques about each strategic bet. They conversed as they peered into what created their strategy.

The enclosure was set in a strategic area of the office. Right outside a break room and in a very visible and highly trafficked area. There's no doubt employees will stop and converse for months and months to come. 💬

As employees returned to their desks, I reflected on how truly powerful this was. Developing business strategy is an ambiguous task… and making it stick after it’s built, is even harder. When business strategy is done in LEGO® SERIOUS PLAY®, it changes the game.

Now, every time someone walks by the LEGO® SERIOUS PLAY® city, they will literally see the business strategy right before their eyes. They can see how both their individual and team function contributes to the strategic pillar. They can see how their part contributes to the strategy of the business. And they can see how it ALL comes together.

This serves as SUCH a powerful reminder of how one person contributes to the larger whole. It literally shows how each person is ACTIVELY helping drive the organization forward.

In addition, because of the abundance of LEGO® minifigures, it allows the employee to consider, where they see themselves in this work? How are they actively building this company? Which minifigure are they?

You can also literally see in the LEGO® SERIOUS PLAY® builds how critical collaboration is. Each person, each team, to make the strategic bets happen.

Business strategy does NOT have to be an arduous task, it can be engaging, creative, collaborative, immersive and dare I say it, fun! 🥳 Business strategy was LEGO®'s first use case for LEGO® SERIOUS PLAY®. It's always been rooted in meaningful, outcome-driven work. 🙌🏻

Every leadership team on the planet sets the course for their business every year. Why not do it in the BEST, most EFFECTIVE way out there? If you want to think differently, you need to differently. 💡

One of the best parts to this? This enclosure was designed and created by an employee of Trench Group. His name is Eduardo! It was his entire vision to create this beautiful enclosure, including the lighting, the table, the wall panelling, the powered COIL that spun their slogan for 2024... everything! It was SO innovative!

❤️ If you can't tell, I love LEGO® SERIOUS PLAY®. It brings out innovation and creativity like no other. It makes abstract and conceptual thinking concrete and tangible. It gets you into FLOW. It engages EVERY person. It's IMMERSIVE. And most of all, it infuses and embeds SO many key innovation principles needed to create high performing teams and innovative outcomes: play, experimentation, creativity, collaboration and psychological safety. 💫

Kudos to the entire Trench Group leadership team for making this a reality and committing to the highest standard of excellence and building an incredible employee culture. 🙌🏻 I also LOVE their passion for LEGO®. Thank you for inviting me to your momentous kick-off. I am grateful to have you as a client and cannot wait for additional collaborations in the future. LEGO® on! 🚀

🧱 Interested to bring LEGO® SERIOUS PLAY® to your team / organization? Please reach out. I'd love to serve you. I do custom LEGO® SERIOUS PLAY® workshops for all industries and all levels of employees. Email me or write "let's LEGO, LEO!" in the comments. ❤️

About the Author

Leo is a people and heart-first entrepreneur who believes everyone can be an innovator. An innovator himself, with 55 US patents and over 20 years of experience, Leo has come alongside organizations like Chick-fil-A and guided them to unleash the innovative potential of their employees by transforming them into confident innovators.

Leo’s friendly, joyful and enthusiastic demeanour makes the journey to innovation exciting and attainable. Leo’s also a LEGO® SERIOUS PLAY® trainer & facilitator who believes unlocking innovation takes new approaches.

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