September 19, 2022


Albert Einstein once said "creativity is seeing what everyone else has seen, and thinking what no one else has thought."

This weekend, I was at a mall and I walked by a pillar covered with typographic art - using only letterforms for the design.

It caught my eye as I once was a design student who had to do similar assignments.

But since I was with a group, I walked right by it without stopping. After the group reached a store, I walked back to the pillar to see what was really there. I saw it, but I didn't see it. Has that ever happened to you? You saw something, but didn't see it?

I took time to look at all the various designs on each side of the pillar and read each one. I took photos of each side and enjoyed the creativity of the designer. It was delightful.

As I did this, I also noticed there was no one else looking at the designs. It was just me. Everyone just walked right on by. No one stopped to look at it - it was just part of the background.

We all see the same things, but how often do we take the time to stop, observe, see and think? So that we can innovate? So that we can think differently? Are we too busy for our own good? Are we like the rest of the mall patrons who simply walk by and see, by not actually see?

Sir Isaac Newton discovered gravity because he stopped to wonder why the apple fell to the ground. It was a pursuit that took him over 20 years to formally address.

Bernard Baruch said “Millions saw the apple fall, but Newton was the one who asked why.”

Newton stopped to wonder, to ask why. Today, stop and really see what's around you. What might you discover? What might you see? What might you think about? How might you innovate?

About the Author

Leo is a people and heart-first entrepreneur who believes everyone can be an innovator. An innovator himself, with 55 US patents and over 20 years of experience, Leo has come alongside organizations like Chick-fil-A and guided them to unleash the innovative potential of their employees by transforming them into confident innovators.

Leo’s friendly, joyful and enthusiastic demeanour makes the journey to innovation exciting and attainable. Leo’s also a LEGO® SERIOUS PLAY® trainer & facilitator who believes unlocking innovation takes new approaches.

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