This is not a child's toy. It's a powerful business tool. LEGO SERIOUS PLAY is a facilitator led, outcome-based methodology. It's used purposefully to move the needle in business applications, team building and team development.

Leverage the best methodology on the planet for innovation.


LEGO® SERIOUS PLAY® is a radical, innovative, experiential process designed to enhance business performance and outcomes.
It's a hands-on, interactive method using LEGO® SERIOUS PLAY® bricks that leads to deeper, more meaningful insights, full engagement of all participants and lots of SERIOUS fun.


There are numerous benefits for using LEGO SERIOUS PLAY in your organization. Here's some highlights.

Engage 65% more of your brain

LEGO SERIOUS PLAY requires you to build with both your hands - doing this uses up to 80% of your brain compared to only 15% of your brain when communicating orally.

Gain deeper insights

Using more brain cells means you gain deeper insights. Your subconscious actually gets pulled into the models you build.

Increased productivity

In most meetings, 20% of the people do 80% of the talking. LEGO SERIOUS PLAY ensures all voices are heard, increasing productivity.

More creativity

Using LEGO SERIOUS PLAY forces people to think differently. Thinking with your hands engages both your left & right hemispheres of your brain.

Create diverse thinking

LEGO SERIOUS PLAY allows you to hear and see everyone's point of view. 

Engage all learning styles

Whether you're an auditory, visual or kinaesthetic learner, LEGO SERIOUS PLAY engages all styles.

It's memorable

LEGO SERIOUS PLAY leverages the power of metaphor and storytelling. Stories are 22x more memorable than facts. Imagine what your meetings could be like!

Engage introverts & extroverts

LEGO SERIOUS PLAY caters to both introverts and extroverts. Introverts have time to process their answers during builds and extroverts have the opportunity to process out loud.

It's highly immersive and fun!

LEGO SERIOUS PLAY gets you into flow.
Flow is when you're at your cognitive and creative best. It's when you're in the "zone." 

Use cases for LEGO® SERIOUS PLAY®

LEGO SERIOUS PLAY can be used in a variety of ways for business. 

Business Strategy
Creative Problem Solving
Decision Making
Design Thinking
Individual Development
Scenario Building

Team Building
Team Development

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Bring LEGO® SERIOUS PLAY® to your organization!

Custom Workshops

LEGO SERIOUS PLAY workshops are outcome-driven. We custom design these according to your needs and goals. 

We'd be happy to discuss what a custom workshop would look like for you. Workshops can be conducted in-person or virtually, depending on the objectives.

Interested? Schedule a call!

Get on a short discovery call to discuss bringing LEGO® SERIOUS PLAY® to your organization.


It was extraordinary to see how LEGO® SERIOUS PLAY® allowed people to communicate and share very deep and complicated things about themselves to strangers. It’s clearly an incredible tool for driving connection and communication among team members. And it was a total blast, too!

Sr. Brand Manager, Innovation - Tom’s of Maine (Colgate-Palmolive)

Leo was an awesome facilitator who put me at ease, was personable, organized and prepared. LEGO SERIOUS PLAY was a fun activity that helped get the "creative juices flowing."

Coordinator, Campus Strategy - Chick-fil-A

Leo is excellent at his craft! He was so clear and concise, and made the entire time fly by with the fun and introspective work. We all wished that we could’ve had more time to explore and create.

Kate Harris , Partner - Istoria

LEGO SERIOUS PLAY helped me explore some thoughts and feelings about myself in ways I'd never had before.

STORY 2022 Participant

I loved the way LEGO® SERIOUS PLAY® encouraged me to just get to work instead of overthinking each answer. Being able to discover the answer through doing, instead of thinking, was so inspiring. What a fantastic way to get beyond a creative block!

Paige Engle , Writer

Excellent team building and fun session. Brought out everyone out of their shell.

Geo-data Supervisor, Fugro

I enjoyed the insight, playfulness, creativity and connections made with myself and others. I felt like a kid again! Leo is an expert, knowledge, professional and friendly. He has a way of inviting you in. He sees the big picture and the details that help you experience more "ah ha!" moments.

Dina Miani Lauman , Pastor - Garden Prairie United Church of Christ

The session with my team was OUTSTANDING. It was a ton of fun and allowed us to work through quite a few things. Your leadership in the event was remarkable.

Team Leader, Chick-fil-A HELP

Leo was amazing with this session, his energy was out of this world.

Data Analyst, Fugro

Interested to bring LEGO® SERIOUS PLAY® to your organization?

Send a note or schedule a call.
We'd love to partner with you!


How long are LEGO® SERIOUS PLAY® workshops?

LEGO® SERIOUS PLAY® workshops generally take at least a few hours. It's outcome driven and designed to move the needle on a problem your organization is facing. Like any work session, it takes time to get to the desired outcome. Also, remember, you're benefiting from hearing from EVERYONE in the room, not just a few like most meetings.

Shorter workshops *can* be available depending on the outcome - let's have a conversation about it!

In person? virtual? Can LEGO® SERIOUS PLAY be done in either setting?

The answer is both! LEGO® SERIOUS PLAY® workshops can be done in person or virtually. If done virtually, participants will either need to pick up their kits from the office or have them sent to their home.

What's the investment?

Since we custom-design the workshops for your organization, we'll need to understand more about your needs before we can determine what the investment amount is. There's a lot of factors that play into this - so it's best to have a call first.

What's the origin of this?

The idea of LEGO® SERIOUS PLAY® was first developed in the mid-1990s when two professors at IMD Switzerland and The LEGO Group owner Kjeld Kirk Kristiansen were exploring alternate strategic planning tools and systems. The first use case for LEGO® SERIOUS PLAY® was actually business strategy! Since then, LEGO® SERIOUS PLAY® has been in practice around the globe for more than 20 years.